Supreme PR in the News

Precious 7
March 01, 2016

In Publicity

One on one with James Murray.


Supreme PR in the News

Oct 11, 2015

In Publicity

James Murray, formerly Junior Account Executive and Menswear Specialist at Showroom Seven and Seventh House PR, is now Chief Publicity Officer at Supreme Public Relations.


Supreme PR in the News

On Sept. 30, 2015 at 12:03 pm

Supreme PR profiled...

James Murray: Reinventing Public Relations!

Styled By: Laurean Ossorio – Shirt: Dolce & Gabbana – Vest: Costume National – Pants: Helmut Lang – Scarf: Gucci – Shoes: Rag & Bone – Hair: Shu Uemura

It’s very satisfying to talk about bold and promising personalities within the fashion industry, who stand out for their talent and courage, rewriting the rules and inventing strategies. James Murray, a Communications virtuoso who recently launched his own PR company – daringly leaping from the position of an account manager to that of a Chief Publicity Officer – is such an example. He named his agency Supreme Public Relations, because his efforts at helping fashion professionals to build up a successful profile were always supreme. Lately, he actively works with designers, influencers and beauty experts who want to take their career and brand name to the next level. He is young, upcoming and fashionable, yet experienced enough to mentor others. He is an insider meant to make waves in this highly competitive environment!

Young designers of immense talent and potential really struggle to get exposure. They are creative, but hardly know the way their work can be effectively promoted and communicated. James started learning the techniques since the day he was one of Donna Karan’s interns. Later, he continued adding brilliant names to his resume, including Versace, Gucci, Theory, and Seventh House PR, where he was also a menswear specialist. One can easily assume that, judging from his sleek, eclectic and high-end sporty personal style. He’s been impeccably dressed and groomed since his childhood, during which he was also sporting the most eye-catching outfits. Coiffed to perfection and accessorized in a very sophisticated way, James is the visual representation of a strong connection to ‘all things fashion.’

He admits that he is sharply honest and direct, yet this attitude has earned him great contacts withtop editors, entertainment A-listers, agents, stylists, and influencers. To him, fashion is far from mediocre and this aspirational side of it has further encouraged him to think big. Today, he and his carefully selected team efficiently juggle through all sorts of needs and demands, giving each client a customized solution. And he is confident enough that his agency – now based in New York – will further expand to L.A. and beyond, becoming known to a far broader audience and celebrity clientele. That’s why he is totally flirting with the idea of appearing on TV more often.

What is so cool about him is that his path to success was really fast-track. After graduating from high-school he didn’t waste a moment, moving directly to NY to pursue his dreams. His story teaches us that if we already have a goal, no delay sounds excusable! And it also urges us to discover our strengths and talents, and focus on them. Having great mentors, like James had, is also a key to his success. His direct mentors, as well as the work of icons such as Hedi Slimane and Karl Lagerfeld, further inspired him to continue. In his polished and street-chic black, grey, and white outfits, and with a calendar full of fabulous things to do, James is ready to rule the scene and make a valuable contribution.

The mission of Supreme Public Relations is to meticulously select and support top emerging brands with an “it” factor in their DNA, making success possible from their very first steps. As James puts it “this is a results-driven agency.” And he gradually introduces all of us into the modern way of doing public relations!


Elena Sendona

Photograph to the right by Chad Grigg – Lead Stylist: Laurean Ossorio – Stylist Assistant: Ephranna Copeland – Second Assitant: Rachel Vasvari – Art Direction: Eric Ascher – Hair: Frankie Salati / Sorella Mia Salon – Sunglasses: Portrait Eyewear – Watch: Versace – Seen on:

Supreme PR at the shows!


Supreme PR in the News

The Native Society Profile 09.15

Supreme PR profiled...

What do you do best?
Communicate. It’s definitely a form of art; it’s the ability to beautifully intertwine thoughts and ultimately create a concept, and ultimately intrigue. Very few people in the world truly have this talent.

What makes you the best?
Perseverance…this along with experience makes everything limitless.

How will you stay the best?
Humility drives success, and change creates opportunity.

Biggest success?
Launching Supreme Public Relations.

What are your aspirations?
Personal: To continue building and maintaining authentic relationships Business: Growth, expansion, notoriety, and pure fabulousness.

Most challenging moment?
I’ve had many in my life, personally and professionally, but most recently I would say producing an entire fashion show in 3 weeks (from design concept consulting to walking VIP guests into the venue), with absolutely no assistance. Later, seeing the reviews made the struggles throughout the process so worthwhile!

What fascinates you?
People. Just the different types, thought processes, personalities…down to outward appearance.

Favorite Motto:
“Advertising is saying you’re good. PR is getting everyone else to say it.”

Favorite People:
My family, friends, Hedi Slimane, and of course my clients!

Favorite Places:
Manhattan, LA, Paris, London, Tokyo

Favorite Products:
Shu Uemura hairspray, Guerlain concealer, and anything Helmut Lang, Lanvin, or Margiela

Current Passions:
My career. It is everything to me right now, and my goals are endless. Currently, I am focusing on commercializing my name and professional efforts. More to come very soon!

Supreme PR at the shows!


Supreme PR in the News

StyleBlazer Review
Fashion Week

Katya Leonovich Spring 2016...

Supreme PR at the shows!


Supreme PR in the News

Labelling Men Profile

Labelling Men...

Publicist James Murray

I met James Murray for the first time at a PR event he was working shortly before he decided to launch his own agency. We began chatting about his perfect hairstyle and impeccable fashion, giving out men’s fashion tips from the start. Fast-forward to a few months later when James contacted me to ask Labeling Men to do an interview with one of his clients. As I walked into his office space for his agency, aptly named Supreme Public Relations, I was blown away by how busy he had already become. With his high-powered team hustling to meet their client’s demands, I couldn't help but notice the wall behind his desk with handwritten "Thank You" cards from Vogue among other top publications. These messages parlayed the conversation into doing a full feature with Labeling Men.

The word Supreme means "superior to all others," and that is the vibe that James gives off; a cool confidence, knowing he will get your brand where it needs to be. When thinking of where to go with the photo shoot, we agreed it needed to be on a roof deck overlooking the greatest city in the world, which James is conquering one day at a time. After the photo shoot, we sat down with him to discuss not only the beginnings of Supreme PR, but his personal taste in men’s fashion as well.

Labeling Men: Tell us about your beginnings - why you decided to join the fashion industry, and how you got into the Public Relations world.
James Murray: Right out of high school I moved to New York to pursue a career in the fashion industry. As a child, I was always known for being extremely talkative and outspoken. My parents tell me stories about how they never knew what would come out of my mouth, most of which was brutal honesty. I am still like this today, except I’ve gotten much better at not letting it leave the house. Fashion has always influenced me since I can remember. As a kid, I was always very well dressed and my mother used to put me in these over the top crazy outfits, but I loved it. I remember being about 7 years old and having a morning routine where I would put on my creams and do my hair and then pick out my outfit. It’s just been a part of me my whole life. I have always been very diligent with my personal care and appearance. As kids, my sisters and I grew up highly influenced by entertainment and fashion. I always knew I wanted to be something really big one day, and I wouldn’t settle for anything less. A mediocre life just isn’t how I roll…and fashion is far from mediocre.


Labeling Men: Of all the career options to take on in the fashion industry, why PR?
James Murray: Honestly, it just kind of fell into place. I am a strong believer that life takes you on certain journeys for a reason, and puts you exactly where you are supposed to be. When I moved to New York to pursue fashion I had no idea what I wanted to do exactly in the industry. I was not a designer nor could I sketch for the life of me. My artistic capabilities have always come in the form of communication. My first internship freshman year of college was in the PR Department at Donna Karan. I will never forget my first day there, watching the PR Director who I was assisting just doing her job, and I just instantly knew that’s what I was meant to do. I was born with the “gift of gab” and I think that just comes naturally for every successful publicist. You need to have a certain type of personality to do this job, and you need to be well liked. 

Labeling Men: That's amazing! Was there a specific "a-ha" moment where you knew you wanted to open up your own PR company with your vision?
James Murray: I always knew I would one day work for myself. I was heavily influenced by top players in the industry. I had the opportunity to meet and/or work with all of them and I wanted their job. I remember back when I was in college, before I knew what I wanted to even do in this business (at the time I was interning at Zink Magazine), and my dad picking me up and I was showing him a copy of the magazine and he went to the page with all of the editors and asked me what I wanted to be, gave me a pen, and I circled whoever was on top of the page. Although I am not an editor, nor did I want to be at the time, I knew I wanted to be at the top and I work hard to get there, just like my mentors in the industry have done. 

Labeling Men: Why did you choose the name Supreme PR?</br> James Murray: I've always liked the word "supreme,” and I really wanted something to represent my efforts. With everything I do in life, I put 100% of myself into it, so Supreme really described what my vision was for my company and what my vision was for the services that I'd be providing for my clients, which is top quality service. 

Labeling Men: Absolutely. Tell us a little bit about that brands you wear.
James Murray: Currently, my favorite labels are Maison Margiela, Saint Laurent, Helmut Lang, andA.P.C. I wear a lot of black. I love a good jogger pant, so Margiela and Helmut Lang are my go-tos. A lot of European and Asian inspired designers because they fit me very well. I would label my style as tailored, dark, classic. 

Labeling Men: Do you have any fashion icons?
James Murray: My number one fashion icon would be Hedi Slimane. His clothing really speaks to my personality and my lifestyle in general, and I've been a huge fan since he was at Dior. And of course, Karl Lagerfeld. But who doesn’t consider him their fashion icon?


Labeling Men: Expand on your fashion inspirations.
James Murray: Black is just my favorite color and it speaks to going back to that classic regime; it’s very much like that. I do try and wear some color, but for some reason I always go back to black, grey and white. I'm also into high-end streetwear and sportswear inspired collections, so a lot of those kinds of staple pieces are prevalent in my closet.

Labeling Men: What is your one go-to item, and then your favorite outfit?
James Murray: My go-to item is definitely a jogger pant right now. The fits and shapes change with season, but it’s something that you can dress up or down, and I love the way they look on me. For outfit, I would say a tailored sport jacket with a classic t-shirt underneath, very slimming. I love an ankle pant, very tailored, very classic and professional yet with a little edge.

Labeling Men: What is one current fashion trend that you love?
James Murray: Right now, I love mesh and I've been seeing it pop up in a lot of places - vests over button downs or throwing a mesh top over a t-shirt. I think it’s really chic and I wear it myself a lot and I love it.

Labeling Men: Do you think that could work itself into the men’s mainstream?
James Murray: Yes, I think for sure. For a lot of the Fall 2015 collections, I've also been seeing a lot of robe inspired jackets, but synched into a trench, which I love. Just throw it on, tie it at the waist, and you’re good to go.

Labeling Men: What is one men’s fashion trend that you wish that the men’s fashion world would stay away from?</br> James Murray: Tank tops. I’m so over the tank tops and shorts look, unless you’re on the beach. But when I see people wearing tank tops with cut-off jean shorts and Havaianas walking around Manhattan, I cringe.

Labeling Men: Tell us about the future plans for yourself and Supreme PR?
James Murray: My goal when starting this agency was to do something different from the other top agencies in the industry. Of course, I would eventually like to be labeled as a top agency. With that being said, we do plan on remaining exclusive, and we are very selective with the clients we take on. We don’t just take on any new designer that needs help. We really have to see a vision in our clients and they have to have that “it” factor in order for me to say, “Okay, I’m going to put my name behind them.” My intention is to stay exclusive, and eventually possibly expand to LA as we focus on celebrity dressings. I would love to have my own TV show. Now THAT would be interesting…. 

Supreme PR at the shows!


Profile on James Murray

Artsy Magazine

Exhibiting menswear, womenswear and accessories, Supreme Public Relations represents the top emerging brands who provide an “it” factor sufficient enough to foresee success. With a goal to generate long-term clients and remain an exclusive boutique agency, Supreme PR is very selective with which emerging brands they represent. Creator James Murray explains the agency as, “We demonstrate success for our clients through results. We are a results driven agency. It’s not about what you WILL do for the client or what your PLAN will be, but ultimately what ARE you doing.”

James Murray, easily considered a heavy hitter in the fashion industry, comes from some of the top PR companies in NYC all which have shaped his work ethic. So starting his own agency was a no-brainer. Murray says, “The trick is to never give up no matter what. Never settle. If you believe you are destined for success in life, as long as you continue on that road everything falls into place.”

Supreme Public Relations’ mission is to provide top quality public relations to the up and coming designers and influencers of the modern world. Their goal is to create a level of awareness that will ultimately propel their clients to establish a firm image and brand reputation in the fashion and entertainment industries. Supreme PR implements maximum levels of publicity services at minimal costs. The success of the agency is based solely on results and a strong track record of industry relationships, exceptional placement for features, and brand building capabilities.

Many new designers and brands do not have the advantage of PR services right away. With Supreme Public Relations, emerging brands will no longer be pushed aside, or become stagnant for long periods of time. This new agency will provide affordable and top quality PR services to new designers and introduce amazing new talents to the industry.


Supreme PR On The Move

The Daily Front Row

James Murray, formerly junior account executive and menswear specialist at Showroom Seven and Seventh House PR, has been named chief publicity officer at Supreme Public Relations.